Natalie Cook Natalie Cook

10 Things Your CFO Wants You To Know 

The CFO plays a vital role in any organization, but their perspective often remains shrouded in financial jargon. This blog lifts the veil, revealing 10 essential things your CFO wants you to know, empowering you to make informed decisions and contribute to the company's financial health.

Read More
Natalie Cook Natalie Cook

Decoding CAC and LTV

Are you sure you know your customer acquisition cost and lifetime value? Time to find out.

Read More
Natalie Cook Natalie Cook

A Tired Mom’s Guide to ROI

There are a variety of ROI (Return on Investment) measures that can help business owners make more confident decisions. Here’s a tired mom’s explanation of ROI

Read More
Natalie Cook Natalie Cook

4 Topics for CEOs to Master Financial Fluency

CEOs and business owners play a crucial role in making informed financial decisions. While financial experts like CFOs and accountants provide valuable guidance, business leaders should also develop a basic understanding of financial concepts to make confident choices that drive business success.

Read More
Natalie Cook Natalie Cook

Navigating Cash Flow Challenges: Stories of Success and Solutions

Cash flow issues can affect any business, regardless of industry. While some business models are less prone to cash flow problems than others, no business is completely immune. The key is to be proactive and identify and address cash flow problems early on, before they cause major damage to your business.

Read More
Natalie Cook Natalie Cook

Profitability Isn’t Real … Hear me out

What does being profitable mean? What is profit? This is actually not a simple answer, and if you’re trying to answer this for your business, sip your coffee while I explain.

Read More
Natalie Cook Natalie Cook

Is it time for a CFO?

Financial strategy is essential for all businesses, regardless of size. It helps businesses make better decisions about how to spend their money to increase revenue. Businesses with CFOs typically outperform those without and sell at a higher value.

Read More